Check out our case study for Garnier where we built and maintained loyalty among millennials through a connection to music and style. L’Oreal’s distribution network also plays a vital role. FRUIT AHA’s: Alpha Hydroxy Acids are a specific and original chemical family that is found in numerous fruits: malic acid in apples, citrus acid in citrus fruits, and tartaric acid in grapes. 4 %. The other players that have a presence in the market are Emami (Gold Turmeric and Naturally Fair), Revlon (Fair & Glow). GARNIER- AN EXTENSIVE RESEARCH ON A L’OREAL SUB-BRAND |L’Oreal operates in India through four main divisions: consumer products, professional products, active cosmetics and luxury | |products. Garnier case study Essay Sample Garnier is one of the major players in the Market which diversifies its Skin & Hair Care Product Range right from Shampoos, Conditioners, Skin Creams & Moisturisers to Facewash & Body Treatment Sprays. Of these, citric acid is the most nourishing for the hair; it penetrates deep into the hair to improve the mechanical resistance of hair structure. The market penetration of hair gels/creams is very low, and is limited to a small section of the urban market. SKIN CARE PRODUCTS | |[pic] |Garnier Pure Anti-blemish Products  | | |Garnier Pure Anti-blemish – Garnier Pore purifying Astringent, Garnier Pure Pimple Control Pen, | | |Garnier Pure Exfoliating Face Wash, Garnier Pure Deep Clean Gel Face Wash, Garnier Pure Daily | | |Treatment Cream. • Garnier Fructis Strength & Repair [pic][pic][pic][pic][pic][pic][pic][pic][pic][pic] Garnier Fructis introduces the Strength & Repair System to help reverse the signs of damage in one week, leaving hair intensely nourished, repaired from the inside out and more resistant to breakage. Any new brand merged into the relevant channel will fully utilize the resources in existing channel as well as expand L’Oreal’s whole distribution channel by integrating its original channel. L’Oreal hopes that very soon it will be because they think they’re worth it.In India, advertisements for L’Oreal-branded products and the company’s Garnier line generally feature a pale model and focus on the ingredients in the product, using take-action language like “YES to fairer and younger looking skin” or “Against inside cell damages. • Sunsilk re-positioned and re-launched in 1994 (Nutracare) – Pink for dry hair, yellow for normal hair, green for oily hair and black for long hair. The beauty and the wellness sector in India are on a boom. My mother’s generation did not have a clue because there was no exposure to these things,” she said. The student should dwell on the cause and effect of the problem relying on the trustworthy evidence from the reliable sources. Case Study Analysis Solutions. ? The role of Fructose and Glucose in nourishing hair was demonstrated by in vitro culture of hair follicles.Fructose and Glucose are fuel for hair. 71 million).Although L’Oreal’s professional products division represents only 17 per cent of total revenues, hair color was the Paris-based group’s genesis and remains the creative heart of the business. With safe and effective procedures, advancement in medical technology, increase in awareness, the Indian Skin care solutions business is growing very fast. These acquisitions represent L’Oreal’s ambition to Asian market. Unlike market abroad, India has a large quantity of consumers whose hair care expenditure also includes hair oils. 38 10. In the present stage of immense competition, companies are required to effectively plan their pricing strategies to not only retain current customers but to also expand the customer base by targeting new segments with an aim to convert them into loyal customers. The result: No flakes guaranteed. Above a bank in north Bombay, India’s future hairdressers are sculpting the tresses of volunteer models more willing to let trainees loose on their hair than a seasoned local stylist wielding a bottle of dye. Stages of research, development and evaluation at Garnier: • STAGE I: Garnier products benefits from scientific and customer research gathered from several research centers and evaluation centers around the world. “We have created a profession and a market,” Didier Villanueva, L’Oreal India’s country manager, said. Climate change would also render some products useless. Garnier, the L’Oreal-owned brand that shook up the US hair care market with the introduction of Fructis in 2003, now has plans to bring over its skin care collection too. L’Oreal’s innovations are patented, creating some 586 patents in 2004 alone. This stage marked the entry of competition in India due to certain factors such as the burgeoning middle class, a huge untapped market, low penetration levels, rising awareness of the youth. Consumers frequently look for a change, particularly in fragrance. Strong R Capability. At the heart of our program, we provided something all festival fans crave – a cool hair wash and hot new style, delivered via a multi-sensory experience that maximized brand immersion: The Garnier Salon. L’Oreal, which uses Aishwarya Rai, the Bollywood star and former Miss World, as one of its international faces, estimates there are 70 million potential consumers being created every year. ? We helped Garnier establish unique pre-event partnerships with Walgreens to drive trial and purchase at retail. In any case, all brands direct our attention to the effects their products will have on us. The knot reation was actually created (visually presented on the site) and as a next step, consumers were expected to invite their friends to visit the braid and add to their score. In South India, Clinic Plus and Clinic All Clear put together have a market share of about 70 % • While toilet soaps have reached saturation, there is immense potential for penetration of shampoos into Indian households. garnier case study Topics: Brand , Human skin color , Brand management Pages: 12 (2871 words) Published: September 23, 2013 It was embraced by fans as the most popular destination at each of the festivals it visited, and cited as a “not-to-miss” destination by numerous blogs and publications. This commitment by the corporation to take care of their own employees has resulted in L’Oreal being rated by the European business school students as The Employer of Choice for the year 2006. It is also the top nanotechnology patent-holder in the United States.L’Oreal is a listed company, but the founder’s daughter Liliane Bettencourt who is one of the richest people in the world, and the Swiss food company Nestle each control over a quarter of the shares and voting rights. The biggest contributor to its revenue in India is the consumer products division led by its strongest brand in terms of sales – Garnier. It is a challenging environment for any company trying to sell packaged beauty products – to the majority of India’s 1. . Today, they have become the way of life. Since the penetration level is still relatively low, growth is expected to be around 25% over the next five years.Some of the major players in this segment are Hindustan Lever (Fair & Lovely, Lakme, Ponds) with a market share of 53%, followed by CavinKare- Fairever with a market share of over12 % and Godrej-Fair Glow with a market share of 3. ” The students, who pay 200,000 rupees (? • HLL goes rural with Sachet shampoo concept. Its closest global competitor in the premium make-up segment is Revlon.India’s contribution to the growth of the global cosmetics market is about 60 percent. Mobile and social media usage is among the highest in the world in this region. Presence in Emerging Markets. This has enabled it to | |garner a 20 per cent share in a market dominated by local hair colorants and dyes. Working directly with Realtime Media, Garnier was able to achieve their goals and attract fans using a prize package of hair and skincare products. 1) About L’Oreal 2) Evolution of L’Oreal 3) Content Strategy 4) Social media strategy 5) Social media Campaign 6) Stories that helped L’Oreal to become bigger case study. Our #GarnierMusic program outperformed all expectations, proving to be one of the brand’s most successful activations to date. Launched in France in 1982, Garnier Ultra Doux was brought to Saudi Arabia, the United Arab Emirates (UAE), and other Gulf countries in 2015. 3. L’Oreal started its operations in India thirteen years ago. Hair is up to 5 times stronger, up to 5 times smoother and so much shiny • Garnier Fructis Sleek & Shine [pic][pic][pic][pic][pic][pic] [pic][pic][pic][pic][pic][pic] Can your frizzy, coarse, rebellious hair withstand even the most humid weather?Get the strength to fight frizz with Garnier Fructis Sleek & Shine. A good case study on Garnier is expected to describe the activity of the company, explain its popularity and focus on the case which has occurred with it. Promotion …. These involve interviewing a statistically significant number of people who have bought and used the products for several weeks. Garnier has many products along with its variants under its product portfolio. We use cookies to give you the best experience possible. With changing times, this particular market segment is also improving at a fast pace. Mr. Ashwin Rajgopal, Marketing Manager, L’Oreal Consumer Products, told Business Line that, “We are looking at pricing in the Indian context and there is a kind of balance we have struck.Considering the large number of SKU’s that we already have worldwide, it is possible to market the products at an almost comparable pricing. • Garnier Fructis Anti-Dandruff [pic][pic][pic][pic] Soothe your scalp! While L’Oreal was focusing on hair color market in the initial stages of its launch, Maybelline was in the premium color cosmetic segment while Garnier in the “naturals” segment. Gone are the days when hair conditioners and hair colorants were used occasionally to look beautiful. Garnier, L’Oreal and Maybelline, the three brands of L’Oreal have been defined by their price segments and positioning. • Garnier Fructis Length & Strength [pic][pic][pic][pic][pic][pic] Impossibly long locks aren’t impossible with Garnier Fructis Length & Strength! The brand positioned as a Unisex brand mainly used its international campaigns in India to appeal to the Indian consumer. Introduction to Garnier ……………………………………………. Today, the L’Oreal Group is the world’s largest cosmetics and beauty company and is headquartered in the Paris suburb of Clichy, France. Garnier Report Harvard Case Study Solution and Analysis of Harvard Business Case Studies Solutions – Assignment HelpIn most courses studied at Harvard Business schools, students are provided with a case study. |  | | Figure 2 | |[pic] | | | |  | | | | | | | | | | | | | |Let’s look at the top players in the Hair Dyes category. 5 2.L’Oreal Introduction ……………………………………………………… 6 3. • Some consumers use natural conditioning agents such as henna. On web sites and in chat rooms, the film’s promoters hinted that the fictional tale was really a documentary and let the bug run wild. This indicates that the customers are regular and loyal users of almost all the product lines of Garnier. The brand is more expensive than the average FMCG, but offers a true value for money. For instance its Garnier brand of Color Naturals is an `Indianised’ product.L’Oreal’s innovations always start from its luxury brands then penetrate to the brands in different price level and different markets eventually implemented in its consumer brands. ? The group is taking the acquisition route to enter this niche sector. Hence, expanding the base of the target segment gives a whole new market to marketers, provided they are successful in convincing the customers of the second-rung segment.Companies need to be very strategic in presenting the product and its features to attract another segment. This can be justified from the current market scenario of shampoo market which states that the current per capita consumption of shampoos by Indian consumers is just 13 ml which is very less as compared to its other Asian counterparts where t is about 160 ml in Indonesia and about 330 ml in Thailand.Further, our research shows the following facts: • The frequency of shampoo usage is very low. This detailed study helped us in understanding the Price, Place, Product and Promotion aspect of the Garnier products in the region of study i. e.Greater Noida and Noida. Study of 4P’S of Garnier………………………………………………….. 18 6. Also we have captured the market capabilities of Garnier hair care shampoos and conditioners. The market potential includes potential customers and considers upper demand limit. Hair colorants are substitutes for hair dye to counter graying hair. The brand positioned as a Unisex brand mainly used its international campaigns in India to appeal to the Indian consumer.Garnier has been able to establish itself firmly in the Indian market and has clearly defined its target market which is the middle class and the upper middle class segment. By continuing we’ll assume you board with our, WinMagic’s SecureDoc Full-Disk Encryption Solution Prevents, How to secure financing as a small business owner, How to Make a Business Plan for Any Business, 7 Crucial Macro Environment Factors to Include in Your Analysis, Macro Environment Examples in the Real World. • STAGE IV: Once products are launched; customer satisfaction surveys are also carried out. CURRENT SCENARIO OF SHAMPOO MARKET Shampoos are a significant segment of the hair care industry and they mainly cater to the middle class, the upper middle class, teenagers and now the upper class rural consumers. 11 4. COMPANY REVIEW- Garnier offers a vast range of hair color, hair care and skin care that bring you natural beauty. Our experts built a resource hub to help you navigate new marketing challenges. L’Oreal India has discovered over the years, the behavior of the Indian consumers and has realized that the Indian consumer is not as price conscious as is portrayed. McCann Erickson in Mumbai handles the L’Oreal and Maybelline account while Publicis India is in charge of Garnier. Black Rose Kali Mahendi at 8th while Indica Hair Dye gains the 10th position. Recycled packets that were upcycled by TerraCycle were transformed into new products such as benches, backpacks and totes. We hope you enjoy reading the report as much as we enjoyed making it. These giveaways also included coupons to drive purchase at retail. Demonstrate the wonderful ways you use Garnier Micellar Water! These factories are all state of the art and ISO 140001 certified and all of their industrial sites are audited with the standard SA 8000 (L’Oreal Corporation).The corporation makes sure that every product that rolls out from their factories complies with their own high standards and meets or exceeds quality and safety standards set by local governmental agencies such as the Food & Drug Administration of the United States of America. As a part of the consumer goods, segmentation is of prime importance in order to make the offerings of the brand more of consumer friendly. The best video templates for 7 different situations; Oct. 20, 2020. The Indian Cosmetic and skin care market is estimated to be around $300 Million. Its hair coloring portfolio has also been given a boost and the company has decided roped in Kareena Kapoor as its new brand ambassador for its hair color brand of Garnier Nutrisse. Much like Britain’s tabloid fascination with DavidBeckham’s changing hairstyles, the recent decision by Mahendra Singh Dhoni, the 26-year-old captain of the one-day cricket team and the face of Brylcreem in India, to chop his long locks made front-page news. What is unique about the concept is that where brands or brand ideas are exchanged within communities, they are idea-led, not advertising-led. The Palais Garnier Opera House is a 19th-century architectural masterpiece, built by Charles Garnier and opened in 1875. L’Oreal’s strategy is to evolve Garnier into a master brand, stretching across categories that over the next few years would include soap, body wash and facial care, similar to Unilever with Dove. Emerging markets such as India are driving the growth of the cosmetics industry. Most consumers use shampoo only once or twice in a week. ... Related Case Studies. ? 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