Otherwise, it will continue to be a sport of interest because of its low barriers to entry, but it will not be a sport that generates revenue growth. All important statistics are prepared by our experts – available for direct download as PPT & PDF! There are over 30.1 million player in the United States (Tennis Industry Association). They’re also the only sports drawing fewer young people, with the under-18 crowd ranging from 6% for women’s tennis and figure skating to a dismal 3% for golf. The demographics of your audience are statistical information about your audience such as age or education level. From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors, 21 Tennis Industry Statistics, Trends & Analysis, 24 Bass Fishing Industry Statistics and Trends, 31 Sneaker Industry Statistics and Trends, "From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors. One-third of its viewers make more than $100k, compared to about 19 percent of the general population. 44% of men admit to doing this. Tennis is missing the point by focusing too much on speeding up the game, according to Synergy's Crow. Volleyball made the top 10 in the youth demographics. Last year, CBS’s U.S. Open broadcasts drew an average of 1.96 million viewers per telecast — down from almost 2.2 million viewers in 2006, but up slightly from the smallest U.S. Open TV audience since 1977: 1.94 million in 2004. And for brands advertising during the Wimbledon broadcast, that means an excellent time to catch the attention of some valuable consumers…. Due to varying update cycles, statistics can display more up-to-date Demographics vs Psychographics. Tennis - Statistics & Facts. (Tennis Industry Association), #18. Fox Sports Australia enjoyed its best Wimbledon ever with an audience … In 2017, there were 345,000 students in high school who were participating in an organized tennis program. The Super Bowl has an audience of 100+ Million people. But at The Economist we understand that our target audience is best defined by its psychographic rather than its demographic. Wholesale sales of tennis equipment in the U.S. 2007-2019, Public interest in professional men's tennis in the U.S. 2020, Public interest in Wimbledon in the U.S. 2018, Tennis players with the most Twitter followers 2018, Facebook: number of monthly active users worldwide 2008-2020, Smartphone market share worldwide by vendor 2009-2020, Number of apps available in leading app stores 2020, Highest paid tennis player 2020 - endorsements & prize money. (Physical Activity Council). There was a 16% in tennis players who were interested in the cardiovascular benefits of the sport. This text provides general information. The show also had a solid adult fanbase as well. It had a pretty big audience of the usual seven to eleven demographic, though earlier, Nick was trying to target the show towards teenagers (while still keeping it TV-Y7). (Tennis Industry Magazine), #15. Are you interested in testing our corporate solutions? Sudipto Ganguly. Home » Statistics » 21 Tennis Industry Statistics, Trends & Analysis. T.U.F.F. Baseline Network will give you access to this active and affluent demographic. Tennis balls are the primary consumable that players must purchase. This analytics report shows tennisewigeliebe's audience demographic percentage for key statistic like number of followers, average engagement rate, topic of interests, top-5 countries, core gender and so forth. I am guessing Mumbai is next), audiences in Asia have started watching top players in action, but more needs to happen. (Tennis Industry Magazine), #17. The Gentlemen’s Singles Final had a peak audience on BBC1 of 9.6m. 34% of TV viewers will use another information source to check on the score of a game they’re trying to follow. North America is Nike’s largest segment, accounting for 40.3% of total revenues in Q1 of fiscal 2020, down from 41.7% in Q1 of fiscal 2019. Update, Insights into the world's most important technology markets, Advertising & Media Outlook (Tennis Industry Association), #3. network demographics National, Regional, Local Media At Wholesale Prices You're Just 30-seconds from Success! 68% of the population which describes themselves as a tennis player is white/Caucasian. In a survey of multiple age groups regarding which sports or activities interested them the most, tennis did not make the top 10 in any demographic. 25% say that they’d be more involved if they were in better health. Statista assumes no Tennis participation is at an all time high! We are happy to help. DEMOGRAPHIC MARKETING is the way to TARGET your marketing. #1. The number of players who are 10 years old or younger has doubled for competition tennis since 2012, with over 4.5 million balls being sold to players. This must become a family sport from a marketing perspective. Directly accessible data for 170 industries from 50 countries Core tennis players are responsible for 81% of the money that is spent within the tennis industry. and over 1 Mio. Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, male tennis player with the most Grand Slam titles. The tennis industry has taken the first steps forward on a journey that will likely be long and difficult. Table tennis attracted a significant audience with over ½ billion people who watched our sport from all around the world. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Tennis". Although some equipment sales have been up, the sales of professional and specialty rackets have gone down by 5.6%. (Tennis Industry Association), #10. More small courts must be lined or constructed. (Tennis Industry Association), #12. In total, the tennis economy is valued at $5.5 billion, even though interest in tennis has grown by 4% since 2012. In 4 of the 7 regularly watched professional sports, the 35-54 age group is the largest age demographic of sports fans. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook While this kind of information is important, it is not enough to capture the audience’s attention. Only Generation X members were active at similar levels. In comparison, camping was listed as the top interest activity in 6 out of the 8 age demographics. Having physical education classes in school makes one more likely to continue being active into the adult years. The wholesale revenues generated by the sale of tennis balls totals $81.2 million globally. The South Atlantic region of the United States is the most common place to play the game, responsible for 21% of opportunities. The introduction of camo was a major win for Wilson Tennis … Share of U.S. consumers with a lot of interest in professional tennis, Share of U.S. consumers very likely to watch Wimbledon, Research expert covering sports & recreation in the UK & Europe. 61% of people who watch TV frequently say that they will check on their email while watching content. 31% say it is easier when a friend can come along. That is despite the fact that just 7% of U.S. consumers say that they have a lot of interest in following professional tennis. Patrick Mouratoglou Says UTS Attracting New Demographic to Tennis. New, Figures and insights about the advertising and media world, Industry Outlook The most important key figures provide you with a compact summary of the topic of "Tennis" and take you straight to the corresponding statistics. Since 2011, the sport has seen an average growth rate of 0.4%. liability for the information given being complete or correct. To encourage more youth tennis, there have been 10,000 shorter courts either constructed or lined as well. That trend has been heading downward since 2010. It’s not unheard of for us to talk about sports. Since 2008, the sales of green, orange, and red balls is up 375%. 43% of people say that the best way to begin a new physical activity, such as tennis, is to have someone else to take part with the sport. Customers are aging for this industry and they are spending less money. (Tennis Industry Association), #2. Shoes, clothing, and rackets are all long-term investments which even core players can use repetitively without needing a replacement over the course of a year. According to Nielsen SportsDNA, the U.S. accounts for just over 12% of the global tennis fan base, and the U.S. Open, the final Grand Slam tennis event of the year, is the most popular among Americans. And finally, through situational analysis, you'll determine voluntariness, audience size, and … 65% of consumers who begin to learn the game of tennis in a structured program decide to continue on with the game when they graduate from their training. Australian Open viewers vs tennis players: by age The Shelf typically publishes an annual stats post on the Super Bowl (like this one on Super Bowl stats and this one on Super Bowl marketing strategy) because by and large NFL games are the MOST watched and MOST attended of all the professional sports. They are also responsible for 93% of the play occasions which occur globally. According to the latest findings from Roy Morgan Research, 34.3% of Australians 14+ watch tennis on television occasionally or almost always. In 2016, interest in the tennis industry grew by 0.6%, with over 18 million players in the U.S. reporting that they played the game. (Tennis Industry Association), #9. In a field in which network audiences roughly contain one woman for every two men (64/36), Tennis Channel’s audience is 43-percent female, the highest of all sports networks. (Tennis Industry Association), #11. You'll learn about the audience's personality and values with psychographics. 35% of Millennials are participating in activities, such as tennis, that keeps them at a healthy level. In 2016, interest in the tennis industry grew by 0.6%, with over 18 million players in the U.S. reporting that they played the game. This is the second consecutive year of growth. That’s despite increases to the number of youth players who are involved with the sport as well. 1 out of every 4 tennis players in the United States is under the age of 18. (Tennis Industry Magazine), #13. 1 worldwide 1975-2019. We target a truly progressive audience around the … Another 11.3% are active and participated in high caloric activities. 37% of those who didn’t have PE classes at school say that they are inactive as an adult, compared to 22% who said they did have PE classes. (Tennis Industry Association), #4. Over 114 million tennis balls were manufactured and shipped by the industry in 2016, including alternative colors like orange and red. Patrick Mouratoglou, the long-time coach of Serena Williams, says the innovative exhibition league he helped launch in June has brought new, younger fans to the sport. The growth rates in the younger demographics, however, are not shifting the spectrum of the playing population. The only population group besides whites that are over-represented within the tennis community are Asians and Pacific Islanders in the U.S., who make up 12% of tennis players. How TV Audience Demographics Function. So that's extremely satisfying." Get in touch with us. If playing trends continue to move upward, the industry will keep seeing small surges in revenues from beginners. The global cumulative audience reached 1.758bn. This episode looks at the use of demographics in defining the audience. facts. To create more strength, the industry must become more innovative with its lesson structures, manufacturing processes, and embrace of youth participation. There were over 18 million people playing tennis in the U.S. in 2016, the highest figure since 2010. Women [64%] are more likely than men [58%] to do this. looking at socio economic grouping and pre-existing groups. (Tennis Industry Association) #2. Youth tennis also saw a 7% surge of interest in 2016. PSYCHOGRAPHIC MARKETING is the way to deliver your message so they know that you, the advertiser, knows what they, the customer needs from your product. 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