A new study suggests that marketing your brand to young women from Generation Z, aged 14 to 19, might require a fresh approach. After 40 Years, The Kardashians Are Actually Cancelling Their Chr... Natalie Desselle Reid Was More Than A Sidekick — She Was A Master... Julia Hart Turns Mrs. Maisel Into A Gritty Gangster In. Top Celebrities. I’m just myself. “I look up to a lot of people! YouTubers are Among the Most Popular Celebrities for Gen Z. But the teens of 2019 are. But I've never seen such motivation towards goals, success, politics, and bettering oneself than I have from my peers.”, “Running an animal rescue and hopefully learning to eat vegetables instead of cookies.”. As a result, Gen Zers are 1.3x more likely to purchase a product recommended by an influencer than by a traditional TV or movie celebrity. But the celebrities who influence Generation Z were mostly a mystery to me – though not to my 16-year-old son. Everything is so easy to do, and I feel like people are a lot more confident to say how they feel. I think anything I could learn would also help me be a better actor. Keep up with the latest daily buzz with the BuzzFeed Daily newsletter! It’s important to remember that bullies and/or haters are only trying to bring you down because of their own insecurities.”, “My generation is the generation that will make a difference. They have to sacrifice a lot. Jooyoung Lee, an associate professor of sociology at the University of Toronto, tells Global News that these days, Every voice makes a difference, and I will always be vocal about what I believe in, like gun control laws, civil, women’s, LGBTQ+, and immigrants’ rights, and more. My family on the other hand, likes to know what I’m working on or how my meetings went — but they’re quick to remind me that there’s a sink full of dishes waiting for me.”, “I wouldn’t be here today if it weren’t for my supporters, so one of my main priorities on social media is interacting with them. If an actor just wants to be an actor I think that’s totally okay, too. When you believe in yourself, set goals, and work hard, anything and everything is achievable.”, Lennon and her sister Maisy comprise the musical duo Lennon & Maisy, whose cover of Robyn’s “, “Stevie Nicks. Young Celebrities To Watch In 2019 Hollywood Z List, This year, Netflix’s The Queen’s Gambit — the period sensation about a young woman chess prodigy — made history as the streaming service’, It is tradition — basically law — for the Kardashians to go all out on their Christmas celebrations every single year, and has been since the late 1970, Since its Facebook Watch debut two years ago, the Red Table Talk, hosted by Jada Pinkett-Smith, has become synonymous with healing and accountability. It can be good and bad in certain doses. I remind myself that this is still more of my hobby — not necessarily my career. I truly feel it’ll exhaust you to try and maximize its marketing potential as a sensitive creative, especially when your ‘brand’ is you. But I do feel pretty addicted to my phone, and I worry about how it’s impacting me and the people around me. How'd you do? There are a lot of illusions and fantasies that people believe in when it comes to the lifestyles of artists and entertainers. I love seeing our generation being there for one another and empathizing more with each other.”, “Doing all the things I’m working towards right now — it’s a long journey.”, “Brutally and honestly, which is exactly what this industry exudes. Since releasing her first EP in June, Lawrence has honed in on a new type of moody pop, born and bred on the internet. One of the most popular and highly viewed, “In this industry, kids have to grow up quickly, and a lot of us miss out on normal kid experiences. You may have to get your mom's permission to try it out though, just in case it causes a big mess.”, “I recognize social media is a fantastic tool, especially working in the entertainment industry. Some days, we're just talking about our favorite songs, shows, or someone's style.”, “I just hope more young girls of color get opportunities to lead in different roles with very, very smart writing. The Z-List Is Here. The world we live in right now is scary and sad, and I wasn’t put on this planet to be a bystander. These artists are the reason why I ever started to play music.”, “I‘ve recently been in a Dua Lipa vibe. Thunberg became heavily involved in climate change activism at age 15 when she gained fame by making speeches outside the Swedish parliament. Masterclass. It’s only when I talk to my friends about it that I realize how very special and not normal any of what I do is. Most of my friends aren't in the industry, so when we get together it's just regular conversation. She is so humble and so grounded. We really don't talk about the entertainment industry every day. Enter: Generation Z, the under-20 set that’s putting everything on display through Snapchat, Instagram, Twitter, and other apps so new, most millennials haven't heard of them. Millennials may have been the apple of the marketing world’s eye for the last few years, but with most members of this generation rounding 30, the change in their habits means they’re no … We have an obligation to get involved in order to help shape our future.”. “Phoebe Bridgers, Bon Iver, Damien Rice, Coldplay, Joni Mitchell, Stevie Nicks, Bowie...the list could go on forever. All are YouTube artists: Smosh; PewDiePie; The Fine Brothers; Ksi; Ryan Higa; Understanding Generation Z. by Team CGK. I also want to see and hope to contribute to more diverse dialogue, especially revolving around emotional health and environmental impact.”, “I don’t know if there’s a way to use social media professionally. I’ve definitely had to build thick skin, but it’s the intimacy of the platform that’s been instilled in me. Sometimes people with a platform speak simply because they feel pressure to speak, which can be more detrimental than saying nothing at all.”, “I look up to a lot of people on opposite ends of the spectrum. Oliv, I was dazzled by Natalie Desselle Reid for the first time as a gold-toothed sweetheart in 1997’s gut-busting comedy, B*A*P*S. Directed by Robert Town, The Godfather, Francis Ford Coppola’s much-lauded 1972 mob movie, ends with a door being shut on a woman. There’s lots of other things I’m interested in, like drawing and philosophy and literature. There’s no real need for a[n inclusion] rider when you have a hand in creating the projects. It’s a blessing to be able to have that type of input and creative control.”, “Besides Beyoncé, it changes often... right now it's between Tyler the Creator and Emma Chamberlain. I’d like to go to college someday. This is a powerful tool. Reporting on what you care about. The “Gen Z goes to war with millennials” theme, cribbed from TikTok and sent viral, has been a highlight for the nailed-on accuracy of ridicule it has unleashed. Malina Weissman may be used to unfortunate events thanks to her starring role in the Netflix remake of the book series, but this young actress actually has nothing but good days (and roles) ahead of her. I want to work behind the camera as a director one day. She's currently working on her first solo album. She is a strong, beautiful, and incredibly talented. If you HAD to choose... by Lauren Garafano. They seem to enjoy random selfies more than work posts, but I also realize that a lot of people from the industry are watching my page as well. It helps the grind.”, “I try to explain the reality of the entertainment industry and the things that go on behind the scenes. Those celebrities are Gen Z celebrities to me and not just because of their fan bases. Sure, our generation enjoys a good nap here and there, but I wouldn’t say we are lazy.”, “When I’m 29 I will hopefully have my shit together. I think there’s a wave of new artists making real music and experimenting in different chord changes and more live sounds. I don’t want to see anymore tokenism or just pigeonholing people of color into stories that aren’t theirs in order to avoid controversy. I think it’s a constant balance of not taking yourself too seriously, but understanding that your voice is now a lot louder than it was previously. As a result, we are so much more aware of the cultures, beliefs, and experiences of different groups. Sound off in the comments below! Our youth and respect for each other is what will hold us all together. I love giving insight into things like being on set [and] different projects I’m working on, as well as engaging with my followers from time to time. Instead, I care about speaking in an educated way about the things that I am passionate about and want to share with my followers.”, “I do feel a responsibility. However, as a young person in this industry, my Instagram page expands far beyond PR, which is something I don’t have control over. On the other end, I have so much respect for people like Chrissy Teigen for unashamedly being themselves and sharing their ups and downs in front of millions of people.”. That way I don’t feel pressured to always be happy or look a certain way, I can just be myself and connect with strangers as friends.”, The talented Texan was nominated for Tony Award for her breakout role as Ti Moune in. People keep saying that we’re out of original stories, but we aren’t really. You can’t just expect to be holding an Oscar overnight.”, “As a mixed-race actress, I would just say I hope for more nontraditional casting.”, “I’m always stanning Dwayne Johnson. When I was in high school, my friends and I would sleep four hours per night because our schedules were so packed with extracurriculars and homework. It’s also scary because when you do have an audience so young, you feel this pressure to keep it up. Most Millennials Can’t Identify 10/20 Celebrities In This Picture — Can You? After Fifth Harmony announced an indefinite hiatus in March, Jane was signed to L.A. Reid’s record label. VOTE VOTE VOTE!!. New research from global consulting firm OC&C Strategy Consultants now reveals this group has much higher expectations than previous generations when it comes to style and uniqueness, and is heavily influenced by celebrities and social … It makes us more understanding and open-minded.”, “There is a piece of advice that has stuck with me that I think pertains to all generations. Every choice she makes along with every word spoken is so intricate yet SO human. From actors to musicians to influencers, this eclectic mix of future notables all have two things common: They’re cooler than their parents, and they want to change the world. We all are given the same opportunity on social media and can talk about anything we want. Search, watch, and cook every single Tasty recipe and video ever - all in one place! Some writers have been critical of Generation Z, calling them "snowflakes" who are unprepared for adult responsibilities, though others are now starting to speak up on their behalf. With our generation, we don't really have to wait to learn something new. 4. The top two that come to mind are Viola Davis and Zendaya. The Famous and Influential: 14 Gen Z Influencers the World is Watching. Who Influences Generation Z – Top 10 Born between 1996 and 2010, generation Z is now coming of age with the oldest now at 22. Married, pregnant, stable job, cute house, hot husband, etc. He also knows me really well, so he’ll say, ‘How about this?’ I usually always say yes. I’m still too young to vote, but I’m already starting to learn about what political views align with mine. I have to keep myself from asking questions regarding when I should post, or if anyone will even like the photo. That’s not always easy. I’d like to see more film and TV exploring connectivity as a serious discussion for our generation.”, “Sharing knowledge is the easiest it has ever been. The beautiful thing about Ms. Davis and her art is how raw, how unapologetic, and strong [it is]. “I have to say Madison Beer. I hope the trend continues.”, “I think the biggest advantage is social media because it’s easier to build your own fan base without the support of a record label. Every young person with a phone or computer has the opportunity to learn, share, and collaborate at their fingertips.”, “I think as a young actress there is definitely a level of responsibility put on you to share your political opinions and to be a role model for other young people. Kevin Hart– In … Generation Z has been shown to do things a bit differently than its predecessors when it comes to engaging with brands and entrusting influencers. Was the highest-paid actress in the world in 2015 and 2016. I have looked up to her in all ways (especially fashion!! That said, I really care and want to develop and become more eloquent in speaking about how young people are represented on screen.”. Appearing in Netflix’s, “This is something I’m still really new at and learning. This year, Time Inc. rang in a “new era of celebrity” with their “New Fame List,” naming the top movers and shakers in digital today. I mix that in with the things I’m interested in and passionate about outside of work, because I want my social media to be something girls my age can relate to.”, “Since I have my own production company, I want to make sure that we create projects that are diverse and inclusive. “I'll talk to my parents about my thoughts on a role, my schedule, understanding important details, or just to vent. We’re aware of what’s going on in our country, and we’re more than prepared to take action.”, “We all have a responsibility to be politically engaged. He's such a great example of someone in the industry who's always doing things to improve the lives of people, not only around him, but all over the world.”, “I think my generation has a reputation of being lazy or entitled, but I believe that we are really just learning ways to work smarter, not harder.”, “I think political activism is extremely important, and everyone has a responsibility to educate themselves on what’s going on in the world. I guess that we'll have to agree to disagree." 3. Although we have social media as a distraction, many kids in this generation are extremely focused and motivated. Let’s walk through the Top 5 in each of those two categories together. So many kids are managing to be in school while pursuing their passions all at such a young age. An ongoing federal investigation revealed that a number of wealthy famil, If you’ve watched HBO’s Euphoria, you’re familiar with the feeling of emotional whiplash. I think that’s definitely a plus side of being vocal about my beliefs. The actress, singer, fashion designer and ambassador for CoverGirl and Chi Hair Care, is not only multi-talented but gives ... 2. You reach back.’ One day when I’m in a position in my career to do so, I intend to make diversity a priority when assembling my cast and crew for my project.”, “Gen-Z is the most diverse and accepting generation to date. Stand up for what we believe in and be fearless in our quest for change.”, “Doing exactly what i’m doing today: being happy and confident with my work and enjoying life. We must get involved and stay involved. Grab your beeper, because Sadie Stanley is about to reprise one of the greatest and most inspiring roles of all time: Kim Possible. But they love it and believe in the projects they’re working on.”, “I do worry about not getting better at acting, not doing a good job and letting people down. By Morgan Baila & Lauren Le Vine. I think it’s so important as an artist to draw inspiration from people you admire and love. Here Are 25 Celebrities, It's Your Turn To Determine If They're Millennials Or Gen Z'ers. My generation will be the ones living with the elected official’s decisions. This creates a strong sense of unity, and there’s major strength in that, especially in such a sociopolitically divided country. We know what is happening because it is happening to us. Kaia Gerber, 16. Click on Hailey Bieber: Jon-Michael Poff / BuzzFeed / Getty Images. Click on Lil Pump: As a Disney alum and singer-songwriter, Carpenter also has a starring role in 2019’s, “Our minds! And bringing in something better. You can just do it. It is so important to surround yourself with authentic people.”, Kaylee Bryant knows a thing or two about TV’s buzziest shows. With her films grossing over $5.5 billion worldwide, Jennifer Lawrence is often cited as the most successful actor of her generation. I think we are very good at thinking outside the box and want to see change in a positive way. Especially if they are not immediately deemed ‘worthy’ or they haven't ‘paid their dues"’ EVERYONE has a story and a place that they came from.”, The Atlanta rapper and singer calls herself a “lover” (you can hear it in her lyrics), and. She’s an amazing independent artist, and her music is so relatable right now.”, “That no one will take me seriously. Advertisement. She always remains so true to herself and is such an honest musician. A lot of people don’t realize it takes a lot just to get to one place and to reach each goal. We have the world at our fingertips and can educate ourselves on anything we want, and that can be a beautiful thing.”, Blaise started acting at the age of 6, and after a recurring role on, “In our day and age, social media participation and interaction is very essential and can be a powerful and positive tool in many ways. No one can get in her way.”, “Love and welcome EVERYONE. You can say post a photo and say how you feel on Instagram. We are the generation that has the power to evoke change.”, “Yes! Sometimes I just have to throw my phone down and take a break. She’s an amazing actress, and her current roles have been on the more dramatic side, but her personality is still so unique and goofy. People who want to learn more about what’s going on and want to share their opinions should feel confident in using their platform. Sometimes I love it, and sometimes I hate it. Signed at just 13 years old, she now, “I think the person that I’ve kind of always been a stan of is, “That we don’t want to speak about things...I think we are at an age where voicing our opinion is easier now. Considered turbocharged millennials, generation Z has many similarities with their older forerunners, but they […] Discover unique things to do, places to eat, and sights to see in the best destinations around the world with Bring Me! I use my accounts to speak up for what I believe in and share photos from work while still making it light and fun.”, “The internet! It’s the most effective way to actually start seeing a real change in the statistics. ): life, being a young black woman in the entertainment industry. A while ago I asked my brother to help me, and now when I get a request to post something I send it to him. Studies have found celebrities make Gen Z more receptive to advertising given their skepticism toward advertising and their attraction to branded content, therefore, formats like social media feeds and celebrity endorsements all score higher for this cohort than older generations (Brands, 2017). That's why I wasn't at school, girl. Unfortunately, it took horrific events in schools for the government [to start] listening to our generation. We want to shine the spotlight on women artists whose music inspires, excites, If 2020 had a mantra, it would be: Don’t be afraid of change. In when it comes to the Drop, Refinery29 ’ s also scary because when you have hand. T see their families as much as they want can opt out of `` sales '' of personal data do... Think it ’ s, “ I go through phases when it comes to social and! 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