Nike: Social Media as a Support Tool. If you have older content that is still relevant or has become relevant again, often referred to as âevergreenâ content, consider re-sharing it. Putting it all together. These platform… Twitter conversations can be tricky to promote because you canât fully control their content. Don’t underestimate the power of simple, pretty creative. They share glimpses of the upcoming new products but never give away too much, so people will want to tune into live videos of the official launch. Adding links to your holiday Pinterest albums to Facebook will help you to fill up empty spots in your content plan and drive traffic to … 8 Content Marketing Examples That Turn Heads and Spark Engagement. Animated videos are a unique way to share content more than once. You can make these yourself or reach out to creators who have made them with your products for reposting. Engage with and repost user-generated content from customers. Ready to go? This calendar acts as a management tool that outlines what and when you post and on which platform. On social, though, it’s easy to forget that Pantone is a B2B company, since their branding is so aesthetic. You can engage with your followers via polls and surveys on most major social media sites now: Facebook, Instagram Stories, and Twitter. As with quote posts, you can use Adobe Spark or A Design Kit to create a visual way to share this feedback. Second, they leveraged a popular social media trend—m… Last week she spent 13hrs formatting lists of coverage into hyperlinks & manually collating screenshots & metrics. Pair up with an influencer who fits well with your brand, and have them generate content to share on both your social channels and theirs. A post shared by simply made by bekah (@simplymadebybekah). The campaign used two elements of good marketing and made them work hand-in-hand. For example, Hootsuite shared this Entrepreneur article on the â10 Laws of Social Media Marketingâ to Facebook because we knew our followers are social media professionals who would find the information useful. Before you post to social media using a meme, make sure you understand its meaning. Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video, audio, games, etc. When most people think of types of content marketing, they think of blogging as a starting point.Blogging helps you get visitors’ attention with helpful information, and provides content to flesh out your social media presence and fuel your SEO efforts, too. ), |___ ( c âoâ ð |/â, — Monterey Bay Aquarium (@MontereyAq) November 12, 2019. You could even let your employees advocate for your products or services during your social media campaigns. To get started creating winning social videos, read our guide to creating the perfect social video. Telling the same story (Before-After-Bridge) from a new angle can make it feel fresh again. Also, Instagram allows users to share feed posts to their Stories, giving your posts an even wider audience. In this Instagram video, clothing brand Eve Gravel shared a shot not of a new dress or shirt but of one of the patterns used to make the productsâalong with a caption explaining that the company continually works to improve its fits. Bookmarking sites allow users to save and organize links to... 3. HubSpot knows that a little bit of movement is often enough to catch and hold users’ attention. CoLab Software makes a complicated product: a software program meant to help engineering and design teams work better together. Build brand awareness 2. A post shared by Elsie + Emma A Beautiful Mess (@abeautifulmess). That means you’re leaving reach and engagement on the table if you aren’t sharing ... 2. A Facebook page with 1 million fans can expect only about 20,000 of them to view a particular post- an observation made by Erik Devaney in one of his Hub Spot posts. Live streams. Vox does a lot of interesting things with video, including short explainer videos that include still photos and animation along with video clips. Share exciting news about your organization on your social media feeds. Let them know that this ad is meant for them, like Carta does in this example. But your commitment to a responsible remote work environment doesn’t have to come at the expense of making great social content. Try https://t.co/mTeot4mqkS pic.twitter.com/P4DOHnjLks, â Gary Preston (@garydpreston) November 8, 2018. Screenshots from an older video could be shared as photo posts, for example. Twitter and LinkedIn’s native poll features are excellent tools for engagement and that remains true for sponsored posts. His Instagram account features a lot of the animations he designs for the site. pic.twitter.com/N7ehUWsb3d, — Hootsuite (@hootsuite) November 21, 2019. Bandoâs colourful products look great in a collage-style photo like this one shared on Instagram to highlight inexpensive options for holiday gifts. You donât want to give away anything without the appropriate company approvals, or to create a competitive disadvantage. Be part of the experience via the MelodyVR app – link in bio. A post shared by La Petite Librairie D+Q (@petitedrawnandquarterly). Tim Gray is a freelance motion graphics designer and co-founder of Breakout Clips, a video ad template service. Social media- Internet sites designed for social interaction such as Facebook, Twitter, and Blogger- is a powerful new tool revolutionizing the advertising field. 5. When selecting an influencer for these posts, think about engagement as well as follower numbers. Make-A-Wish Batkid Campaign. For years, ... 2. Examples: Digg Get specific. Have someoneâan influencer, an industry figure, an employeeâdo a guest takeover of your social media accounts. ð. Gifmaker.me – for stitching together a series of images into a GIF. For example, if you have new sales results or market research to share, consider including the key findings in an infographic, as well as in individual posts that highlight particular statistics. ð Want to know what happens when we #CanvaChallenge people to go head to head in making a design? Either way, consider sharing them both on Twitter and your other social channels. Turn interesting stats and quotes into visual posts for other social media sites like Facebook, Twitter, and Instagram. with pro tips on how to grow your social media presence. You can get creative with apps like PINS to make fun visual posts, or simply add stickers and text to photos. Ad copy is definitely important but ad image copy is even more so. Verafin makes software used by financial institutions to find fraud, which makes the company an expert on topics like elder care. In this video they have a bit of fun with U.S. Democratic candidate for president Julian Castro and his twin brother Juan, who is also a politician. Has your brand received positive media attention lately? She writes about a wide variety of topics including technology, media, health, and politics. If your product or service has a bit of a learning curve, or if you just have some insider advice to share, put those on your social media accounts. Four out of five people would rather watch a live video from a brand than read a blog post, according to a survey done by Vimeo and New York Magazine. Kano Computing shared a video, and a review of a new product, on its Facebook page during the lead up to the Black Friday shopping weekend. #1: Follow Daily Themes. IKEAâs Instagram Stories featured slider polls, complete with starry-eyed emojis, asking followers how much they liked different bedroom setups. How can you target your ideal user more effectively? It should come as no surprise to find them on this list. Hereâs a bunch of other ideas and best practices for sharing user-generated content. Visual infographic posts can be a great way to share a lot of information quickly. This makes them valuable for Pinterest, where vertical-orientation images are the norm. Your social channels are a great place to share photos and videos that show people something they wouldnât otherwise see. And thereâs so many options to choose from: Pro tip: You can share video on any of your channels, but on Facebook and Twitter, itâs best to upload videos directly (versus sharing the YouTube or Instagram video link) to get the most engagement. A great way to manage your social media content for your business is with a content calendar. Quote posts are a great way to highlight important parts of your articles or blog posts. Another B2B SaaS brand with a great LinkedIn presence, Gong is a sales insights and analytics tool for remote teams. But when theyâre well done, preview and teaser posts on social media can build anticipation. On Twitter, retweet or quote retweet to share posts that discuss your company in a positive light. Author & Entrepreneur Ed “Skip” McLaughlin McLaughlinhas been regularly publishing content on LinkedIn since 2014. They also encourage sharing, when they are well done. By featuring their individual employees, as theyâve done here with Freddie Pike, and telling a bit of their story, they add a face to their work and make it seem more approachable. They’re crushing it across all channels, but we particularly recommend checking out their Facebook presence. Get expert social media advice delivered straight to your inbox. HubSpot consistently nails timely content on their Instagram page. Put these content ideas to work and grow your business using Hootsuite. Of course, these posts should be done carefully. If you’re interested in more examples of great social media content, check out the following resources: Don’t forget to read our post about building a social media swipe file and grab our free template. Interactive content is all the rage. That means you’re leaving reach and engagement on the table if you aren’t sharing video content on your channels. A post shared by New School Of Finance (@nschoolfinance). Skincare brand Summer Fridays saves its takeovers via Instagram Stories, where different influencers share how their products fit in their personal care routines. Daily social media task examples: Monitor for notifications, reviews, and mentions on your accounts. National Geographic National Geographicis known for capturing iconic and breath-taking photos around the world. You can then share some of the responses you get in Stories as well. People love to be asked their opinion, and many social media platforms make it easy to do that. Without the interesting content, engagement drops off. You can use well-selected GIFs to take part in ongoing cultural conversations, trending topics, and pop culture moments. As with influencer posts, this can open up your social media following to new audiences. It can take years to build trust in your brand, but showcasing real people who work at your company can build a personal connection with your audience much more quickly. Read the step-by-step social media strategy guide. If your company has original data that provides important insights into your operations or your industry, share those highlights on social media. John Oliver‘s segment on Net Neutrality on his television show, Last Week Tonight With John Oliver, and his call-to-action to comment is a great example of comments as social content. You can share these articles directly through LinkedInâs publishing platform. Sharing the same link twice on your Facebook page could result in lower engagement. For example, you could share a photo of your team celebrating winning a big new client or an industry award, or introducing a new product or an important hire, instead of just posting a link to the press release. A video doesnât seem like an obvious choice to share data about people living alone, but it gives the Economist an opportunity to share a statistic in a dynamic way. for keeping track pic.twitter.com/XqjGyzMMRd, â no name (@NoNameBrands) April 14, 2020. You could tie these takeovers to a specific event, like having a home decor blogger do a takeover in early December to feature holiday decoration ideas. On social, that’s exactly who they’ve chosen to highlight – a strategy that other B2B brands in similar industries can learn from. 3. On Facebook, you can post on your page with a link to another post. Event posts are obvious in some instances, like if you are hosting a party or workshop. You want something that helps stand out in your prospects’ endless, overcrowded feeds. 2020 threw a wrench in many of our content creation plans in more ways than one. Ask your followers which color an upcoming product should be, for example. Mysa, a company that makes smart thermostats, announced a round of hiring by talking about their values and sharing a team photo. Though it can be a broad term to define, we commonly associate it with just about anything that can be posted on various networks such as Facebook, Twitter, Snapchat, or Instagram. You could post an event on Facebook for a webinar, for example, or an upcoming sale. Videos. As social media users, our feeds were filled with short videos of friends and family members dumping ice water on their heads — and challenging others to do the same — all for a great cause. Itâs a popular feature on the platform, with 500 million stories being posted every single day. Get readers and the community to contribute their point of view to the conversation around your published content. Share timely, immediate content sourced from employees. Take for instance how Recess used a Venn diagram in this retargeting ad. Hereâs all the ways to create your own GIF. If you have fans who use your products and services to create their own social media content, reach out and ask to repost it (with credit) on your accounts. Today, images are used on social media to tell a story, extend a vision, and leave an indelible mark in the mind of a consumer. Trainual provides companies with a central hub for onboarding, training, and SOP management. 15 Awesome Examples of Social Media Marketing. Ensure your guest sticks to your brand guidelines and aesthetic, but let them have a bit of fun with it too. You’re more likely to reach prospects with paid social, so channel some of that creative energy usually reserved for organic social posts into your ads instead. Search your own hashtags and user names on the different social media platforms your organization uses. User-generated content is all about sharing photos and posts that your customers have created for you. Moz does an excellent job of grabbing attention with bold color choices. When creating a content plan, think about all social media networks as about one social media marketing tool. Social networks can help you: 1. Also, consider making infographic images with horizontal orientation to share on Facebook, Twitter, and LinkedIn. In a social swap, two companies exchange relevant content regularly and share the other company’s content on their own social media accounts. The Pantone Color Matching System is used across most industries as the standard for color classification and reproduction. No Name entertains and provides value through humor. 2. Can you create an ad that adds value to your prospects’ timelines… even if they don’t buy anything? Additionally, social media are used to document memories, learn about and explore things, advertise oneself and form friendships as well as the growth of ideas from the creation of blogs, podcasts, videos, and gaming sites. Live videos. Wikis are examples of collaborative content creation. Snarky, witty commentary from a food brand? Brag about it! You can share information, photos, videos, and more through these sites. This Facebook ad by Q Spine Institute does a great job of keeping their logo at the forefront without detracting from the messaging or design. Enthusiasm is waning. As a bonus, these posts are also a great way to promote new products and services. For example, consider repurposing some of your blog posts for text-driven animated videos that share the same content in a new way. If youâre posting to Stories (and you have over 10,000 followers), employ the âSwipe upâ feature.. On LinkedIn, in-house articles and blog posts are a great way to share your expertise and provide updates on your companyâs work. Nike always uses friendly and light-hearted language to show they’re an approachable brand, and they always try to respond quickly and politely to customer questions. 15 Social Media Marketing Examples to Inspire You in 2020 [Updated June] Airbnb. Crush 2020 with a social media strategy that gets real results. Most marketers are familiar with HubSpot. By 2020, digital videos will drive 82% of web traffic. They can be a fun way to make a post stand out or to share a joke with lighthearted content. Check out how Adwerx uses image text to maximum advantage in this example: When using video in your paid media, it should be able to grab and then hold the viewer’s attention. Indigo promotes in-store events, like this Ken Dryden book signing, via Facebook Events. Animated videos are a great choice when you donât have the money to produce a high-quality video featuring real actors. Itâs also popular to make them a regular occurrenceâfor example, every Wednesday or the first Friday of the monthâso followers know to watch for the latest takeover guest. Effectively planning a social media content strategy is an ongoing cycle, but it doesn’t have to be overwhelming. They’ve been around for nearly a decade and a half and their status as experts on inbound marketing is apparent in how they manage their social media accounts. Terri Coles is a freelance writer and editor living in St. John's, Newfoundland and Labrador. Later breaks down social media trends, tools, and tactics in easy,... 2. @appleinsider https://buff.ly/33p2wo1 #StarWars #CodeYourGalaxy, Posted by Kano Computing on Tuesday, November 26, 2019. Perhaps our favorite example of using UGC on social was when Warby Parker launched a home try-on service where customers could test up to five pairs of glasses and test them out for five days, being encouraged to share on social using the hashtag #warbyhometryon. 20+ Social Media Examples, Templates & Design Ideas Social media has become a significant part of our everyday lives. Social media marketing campaigns are a great way to promote your brand, engage your target audience, and, ultimately, boost sales. 1. Hey friends! You can post the report or an article covering its key findings on LinkedIn. a subset of topics or themes which create the foundation for your overall content strategy Their LinkedIn account is regularly updated and while clearly targeted toward a software and technology audience, it’s still a great example of B2B social done well. Type of Content- Social media content What They Did Right- Using a popular trend to target their audience Tinder’s #menprovementcampaign is one of the best examples of branded content done well as it hit the intended audience in the perfect way. All the examples from this post are already in there to give you a head start. This can take place on your platforms, social media or other third party venues. And as engagement falls, so do all the benefits of social media … Focus on the conversation around the article. … Here are some Instagram accounts that are harnessing the power of memes. Lingerie company Knixwear recently used Instagram Stories to answer questions from followers about their founding and business journey. You can also find GIFs on Giphy, or use the site to create your own from in-house video and image files. One of the most well-known types of social media is social networks. By sharing some personal information and a preview photo, readers are pointed to the longer, step-by-step blog post. That content is what makes social media work. By measuring analytics each month, you’ll just have to make small tweaks to keep optimizing your social media content strategy. Theyâll choose the content to be shared for a set period, usually a day or a week. 1. The Washington Post is using TikTok in ways that are fun and surprising. In our first episode, two of Canvaâs best brand designers race to create a logo in under five minutes. Instead of just showing your product in a photo or video, give your followers a look inside that they otherwise might not get until they buy it. If you need inspiration, check out NASA’s Twitter. Promoting things like this via an event instead of a regular social media post means anyone who indicates they are interested or attending will get a reminder when it starts. Star Wars The Force⢠Coding Kit Code Your Galaxy, "If you've got a kid who likes Star Wars… this is the perfect introductory kit." This infographic, posted on LinkedIn, shares some of that information in an easily understood visual format. Watch the whole ad here to feel a little homesick. Social news (If youâre really good at this youâll manage to create your own meme, as the Museum of English Rural Life once did. These posts are especially popular on Instagram and Pinterest but can be effective on any platform with a visual element. Do your ads sound stilted and salesy or do they sound like you? HubSpot – Timely, Relatable Content. This is a great idea for launch events or press conferences. Airtable is a great example of a company that builds beautiful ads but doesn’t spend a lot of time on their organic presence – and that’s ok. They are essential organizational tools for strategically planning all the content you’ll create and share. Square photos are 1) the best format for Instagram; 2) take up more space in people’s newsfeeds – square photos appear larger and look better on mobile devices, and since the majority of people today use social media apps on their phones, square photos will be perfectly optimized for viewing on mobile devices! Hootsuiteâs own guide to making great Instagram videos is an example of evergreen content that can be posted any time. It can be challenging to find fresh social media content ideas when you have to post something every day on multiple platforms. As we’ve... 3. Build relationships with customers 4. Twitter is where things really took off for Steak-Umm, though. #1: Understand How Your Ideal Customer Moves From Awareness to Conversion Whether you’ve been in business for 24 hours or 10 years, defining your target customer is a crucial part of your journey. Social media planning and scheduling app by day and industry experts by… well, also day, Later is well-known in the social media scene. Founded in NYC, Van Leeuwen is an artisan ice creamery with an IG presence that is just as delicious as their product. Their LinkedIn page acts as its own training manual of sorts, full of helpful advice, knowledge, and industry news. Social Media Content Examples: Perhaps the most recognizable example of social media content in the past year has been the ALS Ice Bucket Challenge. Using your goals as an anchor can help you accurately adjust your strategy. Organic Social Media Examples 1. Do your business & her a favour. We’ve seen it before, but not quite like this. ð¨ pic.twitter.com/CyGz1xUqEa, — Schitt's Creek (@SchittsCreek) November 1, 2019. In the example above, Entrepreneur Magazine posted a blog post by Help Scout. Ask those clients if you can share a quote from that feedback on your social media accounts, or offer regular customers a discount for their feedback and then share it. So of course the publication uses Instagram to its fullest potential—often times with mini-news stories complete with the who, what, where, when, why and how, according to Business2Community. ð, A post shared by Canva (@canva) on Aug 5, 2020 at 5:00am PDT. Homesick Candles consistently nails that in their ads. Fenty Beauty regularly shares photos and videos on social media, including YouTube, that explain how their products can be used and show them on different skin tones. Share your winner in the comments! These posts are another great way to thank your customers, and provide new content to be shared on your own account (with permission, of course!). Wikipedia defines interactive media in this way:. Discover eight social content ideas for marketers. A brand that offers food for delivery could look at partnering with influencers who are busy professionals. When you work ahead of schedule, you […] Simply Made by Bekah includes photos taken by their customers, featuring the companyâs earrings, on its Instagram feed regularly. Yes, because value can mean different things – education, entertainment, or, in the case of Calm, mental wellness and self-care. Market data. Coca-Cola’s “Share a Coke”. Here’s what it looked like p… A social news site allows its users to post news links and other items to external... 4. Look for news about exciting developments in your industry, upcoming industry conferences, or positive work done by related organizations. Hashtags like #giveaway, #freebie, #liketoenter, and #commentoenter help to amplify the contest’s reach, too. Think about how you can make these polls and surveys fun. Itâs your job to make the action you want them to take clear and compelling. But make sure to personalize it. Many people go to Twitter for breaking news, but it can also be a great place to have conversations with your customers. Social Media Content Examples: Branding Examples. Arm is a software company that designs and licenses processor chips, headquartered in Cambridge, UK with locations globally. Your employees. Canva Lovers! Think about creating events like Twitter chats or social media promotions as well. Try featuring posts by a few of your employees â ones who typically donât post to your social accounts â or posts featuring your employees to personalize your social media feeds and share different voices. Donât post a meme that might be offensive or embarrass the organization by using it incorrectly. Clothing brand Ninety-Eight promoted their upcoming appearance at Torontoâs One Of A Kind Show by giving away free tickets via Instagram. Bookmarking Sites It might seem like you only ever hear about things going wrong, but chances are you have received flattering feedback or reviews from a client. Have fun! These social media posts work especially well for Twitter, where people come for news, and LinkedIn, where people network and look for industry-focused information. These posts should make sense with the rest of your social media content while helping you reach new potential followers via the influencer. ð¨ If you have any questions regarding reservations for the US #SchittsCreek pop up events in NYC and LA, please direct them to @SchittsCreekPop and/or @PopTV! But these posts can also be as simple as sharing photos of a few pages inside the covers of a book. Hootsuite hosts Twitter chats every other Thursday using the hashtag #HootChat to discuss social media strategy. Group products together, photograph them against interesting backgrounds, or deconstruct them to show them in a new way. Shopify – Using Existing Assets. However, a coordinated marketing effort using Instagram, Facebook, Pinterest, LinkedIn, TikTok, Twitter, Snapchat would fall under a social media campaign. If you have a company blog, share the articles to your social media feeds with direct links where you can. Before you run a contest or giveaway, be sure to familiarize yourself with the legal requirements. And youâll never find yourself staring at a blank content calendar again. Like this ad by Melody VR. Using a service like Animoto, you can easily create animated videos for social sharing. Financial advice might not seem like it lends itself to visual posts, but this colourful quote post proves that assumption wrong. Company updates are especially important on Twitter, where 40% of users are there for breaking news. This is a twist on product photos. This makes customers who might not be able to test Fenty Beauty samples in store much more likely to buy online. From a single dashboard you can publish and schedule messages to all your social channels, engage audience, and monitor relevant conversations. Generate new leads 3. Optimizely uses a pop of bright color in their ad creative to draw the eye down to the CTA button. By their nature, infographic images are often vertical. In a way, animations combine the social media appeal of both GIFs and videos. How to Write Social Media Content. These posts can widen your social reach and help position your company as an industry leader. Anna joined your PR agency 6 months ago. 7 Types of Social Media Content That Drive Most Engagement – What Experts Say (& Real Life Examples) by Disha Dinesh March 13, 2017. Try it free today. Square is a merchant services company based out of Silicone Valley. If the client is willing to make a short video sharing their experience, even better. Creative social media post ideas for all the major platforms. With software like Canva, you can create visually interesting posts about statistics without being a graphic designer. We mentioned using bright colors to stand out in your audience’s feed in the earlier section on organic social. But fresh, quality content that attracts usersâ attention and keeps them informed is important. How to Create a Social Media Marketing Content Plan in 7 Steps by Warren Knight on Social Media Examiner. Twitter conversations can be a fun way to promote new products and services before, but this quote! The simpler ones in an easily understood visual format everyday lives never find yourself staring at a content. Hootchat time and today weâre discussing the social marketing trends for 2020 you create an series. Sure to tag the accounts of the week will make it easy to do that partnering influencers! Reach and help position your company writes about a wide variety of ways to share feedback! 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