That's according to a recent poll of so-called Gen Z and millennial consumers from TruePublic. Gen X Internet usersâ top three activities include email, checking the news and weather, and banking transactions. We talked to some of our favorite Gen-Z stars to get their take on how style has evolved at this time. A lot of attention is paid to how much time young consumers are spending on their screens—binge watching shows, scrolling through social media, posting videos online, etc. Understanding this generation will be ⦠With social media and texting replacing other activities, iGen spends less time with their friends in person â perhaps why they are experiencing unprecedented levels ⦠1. Among Millennials (ages 18-35), men and women display different priorities when it comes to their preferred pastimes, according to [pdf] survey results from the Urban Land Institute (ULI) and Lachman Associates. Top Spare Time Activities TV may have universal appeal as a favorite spare-time activity among all generations, but among Generation Z, more respondents selected reading as a favorite activity than watching TV. Of course, gaming also ranked as a top-five hobby among all age groups, underlining its importance to Gen Z and Millennials—a topic we explored in depth in our recent State of Gaming trend. Check this box to agree to receiving communications from our Sponsors, where applicable, as per our Privacy Policy. Thatâs more than millennials (22.1 percent), more than Gen X (19 percent), and more than baby boomers (22.9 percent). #500-9006 However, among those who do, only 1 in 4 do so more than once a month. Older internet users are still more likely than younger generations to search for certain types of information online. Slightly more than 6 in 10 Millennials go out to clubs. First, according to our qualitative responses, about 80% of Gen Z and Millennials have at least one hobby. 65% of Gen Zers use Instagram daily and 62% of Gen Zers use YouTube daily. And it looks like Gen Z is indeed shaping up to be a homebody generation as well: Looking at their favorite activities by age, 13-18-year-olds are the most likely to say they âgo out with friendsâ for fun in an average night, but playing video or mobile tops their list, followed by watching TV or movies. The answer is that Gen-Z ⦠Gen Zâthose born between 1996 and 2014âmakes up 24.3 percent of the U.S. population, according to U.S. Census estimates for 2016. Indeed, a leading 37% of Gen Z respondents indicated that listening to music is one of their top-3 spare-time activities, ahead of reading (27%) and watching TV (23%). The most popular? By continuing to use our website, you are agreeing to our use of cookies. Gen Z, people ages 7-22, are most likely to watch videos on social media. Though their approaches in life may vary, most boomers strive to ⦠Sign up for a free account and get 14 days of access to YPulse daily articles and insights, The Top 20 Things Gen Z & Millennials Say They’re Doing for Fun in An Average Night Now. Generate Loyalty Through Meaningful Interactions. They have a combined buying power of $43 billion and influence an additional $600 billion of family spending. 38 percent of Gen Zs are concerned about data privacy. Music, or playing an instrument. 3 in 4 respondents go out to the movies. Generation Z is widely recognized as the next consumer powerhouse. 71 percent of Gen Z sees access to healthcare as being important to its future. Among Millennials (ages 18-35), men and women display different priorities when it comes to their preferred pastimes, according to [pdf] survey results from the Urban Land Institute (ULI) and Lachman Associates. Gen Zâs are digital natives and social-media driven, and so are millennials who are close to the older Gen Z's. The lists are ordered according to number of responses received, and alphabetically when ties occurred. 7. Millennials are a high-tech, socially minded generation thatâs always looking for the next new thing â and ⦠The Census Bureau estimates that there are 83.1 million millennials in the U.S., and the Pew Research Center found that millennials surpassed baby boomers (boomers) to become the largest living generation in the United States in 2016. Though creative pursuits fill the list, six of the top named hobbies are physical activities (sports, fitness, dance, running, outdoor activity, and walking/hiking), showing that young consumers aren’t spending all their time in front of screens. And with ongoing advancements in mobile technology, more of these videos are watched on smartphones. It’s fast. Sports came in at number two on the list, including responses that mentioned both watching and playing them. Presented with a list of uses of free time and asked to select up to 5 favorite activities, a leading 58% of men said they watch TV, with about 4 in 10 saying they listen to or play music (43%), play computer games (42%), spend time with friends (41%) and spend time with family (38%). 2. Gen Z students see tech and creativity as important and intersecting aspects of their identities. Gen Z receive $16.90 per week in allowance or $44 billion a year total. 7. Generation Z is 55% more likely to want to start a business than millennials. If it isnât already, customer retention should be a ⦠To keep a balanced view of what it’s like to be young today, we also make sure to check in with these generations on the issues and pastimes that really matter to them—and what they really want to be doing in their free time. It’s factual. 7. Earlier this year, 24% of consumers surveyed listed playing video games among their top three favorite entertainment activities. We asked Gen Z and Millennials what an average night of fun looks like for them post-CO... Gen Z & Millennials’ Black Friday & Cyber Monday Plans, In 3 Charts. For social media, members of Gen Z gravitate toward Instagram, Snapchat, and YouTube, according to a survey by Business Insider. The ULI survey results did not identify online browsing as an activity: the only online activities to be selected by at least 20% of the total sample were social networking (28% men; 33% women) and shopping online (16% men; 21% women). 62 percent believe increasing racial/ethnic diversity is good for society. Born after 1995, iGen is the first generation to spend their entire adolescence in the age of the smartphone. Gen Z Is More Entrepreneurial. Young people are more likely to view themselves as being at the center ⦠Millennials, or members of Generation Y (also known as Gen Y) were born between 1982 and 2000, according to the U.S. Census Bureau. They have seen a lot of ads and been the target of a lot of marketing, which means having an authentic message throughout your marketing is very important. 777 Brickell Ave. In the same survey, 71% of 13-36-year-olds said they listen to music in their free time for pleasure, making it the top answer. Generation Zzzzzzzz Teens are getting less sleep than ever before, and experts are calling it a national health crisis. Instead, most of the hobbies that they report are offline. Stay ahead of the curve with our free newsletter. Miami, FL 33131, Whos theme My Theme | Powered by MyPress | Designed by Your Design Agency, Error: Please enter a valid email address, Error: Password and password confirmation do not match, Check this box to agree to receiving communications from our Sponsors, where applicable, as per our. Spiritual and Social Experiences. 7. Gen Z and the economy. We use cookies to ensure that we give you the best experience on our website. Gen X (as a whole generation) has been through the moon landing, the Cold War, the internet revolution, the Y2K crisis and everything in between. Instead, most of the hobbies that they report are offline. Do it more fluid and flexible. Of course, not all of their declared hobbies are active, and older generations might question some of them—especially TV/Netflix, which comes in the top 10 on the ranking. But focusing only on their online pursuits doesn’t paint a full picture of their lives, or their interests. As a cohort, Gen Z is already the same size as millennials and boomers, and has surpassed Gen X. But don’t despair—most screen-based hobbies weren’t as popular as offline ones. in-store shopping remains popular among this young demographic. After all, these are vital pieces of information for brands trying to reach them. 57 percent of Gen Z perceives immigration as an important issue. With music a well-documented passion among young consumers, this is no surprise, and aligns with previous rankings we’ve published on this topic. Gen Z members learn best by doing and creating, and that ⦠Gen Z has taken over that role. We probably shouldn’t tell them that “watching videos on YouTube” was also named as a hobby by more than one respondent, as was “social media”. Gen Zâs affinity for music is supported by research into US teensâ preferred media habits. 3. Now all 22 or younger, Gen-Zers are expected to account for about 40 percent of all consumers by 2020. ... been willing to re-engage in favorite lifestyle activities after the pandemic begins to ⦠Not only is gaming a massive, mainstream form of entertainment for these generations, it’s also acting as stress relief for many. Though creative pursuits fill the list, six of the top named hobbies are physical activities (sports, fitness, dance, running, outdoor activity, and walking/hiking), showing that young consumers arenât spending all their time in front of screens. Sponsor Permissions : Do you have questions of your own on this topic? In fact, a higher percentage enjoys reading than playing video and online games or reviewing social media. Interestingly, men were more likely to cite shopping online (16%) than shopping in stores (11%) as a frequent use of their free time, while the opposite was true for female respondents (21% and 24%, respectively). In fact, a third of U.S. consumers and nearly half of Gen Z and Millennials say that video games helped them get through a difficult time. Read on to learn the shocking consequencesâand real strategies for getting the rest you so desperately need. 1 in 4 Millennial men like to use their free time to go to the gym, exercise, or engage in indoor sports. Separately, the study shows that in-store shopping remains popular among this young demographic. 5. Among women, spending time with family (57%) is most popular, closely followed by watching TV (54%), with reading (47%), spending time with friends (43%), and listening to or playing music (39%) rounding out the top 5 most frequent activities. By 2020, Gen Z will account for 40% of all US consumers. âTheir favorite wellness features include indoor and outdoor fitness areas, virtual training systems, sustainable spaces, and experiential programs.â Indeed, according to data from the New Zealand-based fitness programming firm Les Mills, 87% of Gen Z regularly exercise three or more times per week. 17% of women concurred. Instead, millennials are at a point where they should be either hitting their stride or settling down into their careers. Among movie-goers, 70% of men go at least once a month, as do 53% of women. Gen Z-ers spend more money on food and drinks than anything else, and their favorite eatery is Starbucks, according to Piper Jaffray's most recent semiannual survey of teens. Favorite activities in free time Japan 2019, by number of participants Daily time for hobbies and leisure activities among Japanese 1976-2016, by gender Participation of Generation ⦠About the Data: In January 2013, ULI and Lachman Associates conducted a nationally representative online survey of 1,251 Gen-Yers to gauge their retail, dining, and entertainment preferences. And it’s clear. In fact, reading was named as a top-five hobby among all age groups: Reading is a top hobby for all groups here, becoming increasingly popular as they age up—and tying with cooking/baking among teens. In our recent survey on their hobbies and passions, we asked 13-36-year-olds, “What is your biggest hobby?” Here are their top 20 responses: *This was an open-end response question to allow us to capture the full range of hobbies that young consumers are spending time on—without our preconceived ideas shaping their responses. To download the PDF version of this insight article, click here. [Chamber of Commerce] Gen-Z is not looking for their favorite search company, social media brand or smartphone manufacturer for banking services. Activities where Gen X users or older generations dominate. The two most popular platforms are Instagram and YouTube. The traditional kick-off to holiday shopping is here, but as with all things in 2020, G... 20 Things Gen Z & Millennials Definitely Plan to Buy for the Holidays. Generation Z, or Gen Z for short (also known as Zoomers), are the demographic cohort succeeding Millennials and preceding Generation Alpha.Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years. A Healthy Lifestyle That Goes Beyond Fitness As with any qualitative question, the responses include those that are top of mind and those that are most popular. Asked their favorite places to get together with friends, two-thirds of respondents said they like to do so at their home or their friends’ homes, while 59% indicated a restaurant, 30% a bar, and 28% a shopping center. They do not feel fully prepared for the âreal worldâ. 12 We devote a lot of ink to Gen Z and Millennials’ digital pastimes at YPulse as well, monitoring their social media use, media consumption, and online trends on the regular. 59 percent of Gen Z is in favor of some form of gun control. It’s interesting to note that TV remains a popular free-time activity among Millennials: recent signs are that Millennials are moving their video viewing to other screens, although traditional TV remains their primary viewing source. 58% of Gen Zâs are either somewhat or very worried about the future. For Gen Z and Millennials, it was 44% and 37% respectively. Gen Z students are excited but nervous for their futures. 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