They prefer to get their news from social media sites. 100% Guaranteed. According to YPulse’s most recent media consumption monitor survey, while Millennials still name TV as the screen they watch the most media content on weekly, smartphone is the top screen for Gen Z. Gen Z is the first generation to be considered digital natives. Amazon Video Direct now also requires captioning on its videos. Only 33% of teenage Gen Zers watch cable TV. Millennials have the most buying power compared to other generations. With the growth of influencer marketing in recent years, influencers have more of a say in the types of products Gen Zers gravitate to. Here are a few interesting facts about their streaming habits: Create videos with smartphone viewing in mind. Generation X was named to represent an unknown factor, and Y and Z were selected as the letters following X. other names suggested for the cohort include iGeneration (iGen), Zoomers (a play on Baby Boomers) and Digital Natives. Include speaking points related to the campaign and define the types of visuals they can use. Captions ensure your videos are ADA compliant. Slightly more than a quarter of Gen Z consumers go to the movies at least once a month, which is 53% more likely than Millennials. In reality, Gen Z are under immense pressure to simultaneously manage their personal and professional brands to help them fit in while also standing out. The two most popular platforms are Instagram and YouTube. Consider creating video ads for social media and for TV. Video Editing âº How Gen Z and Millennials Watch Video Content & What That Means for Production Teams. Gen Z is mainly heading to YouTube to be entertained. It's time to roll the dice on dice-stacking. Generation Z is buying online--and retail stores are taking the hit. Also with plenty of short-form content available on demand, YouTube caters itself to the viewing habits of Generation Z’ers, who … How Gen Z and Millennials Watch Video Content & What That Means for Production Teams, Gen Zers can interact with brands on YouTube, millennials spend $600 billion every year, How Children Can Learn to Read with Closed Captions, Introducing Custom Vocabulary for Rev Live Captions for Zoom, Shoot vertical 9:16 ratio video to make it easier to watch on phones, Create a mini-series that references current events. Go further and analyze what types of videos have the most views for Gen Z and millennials as a way to improve audience engagement. Short videos also have a short turnaround time when you order captions and transcripts through Rev. Both ensure your audience is able to watch your videos even when sound is turned off or when theyâre in different countries. When creating campaigns, also consider the platforms Gen Zers spend the most time on. In particular, 33% of people in this group get most of their news from social media outlets. Videos need to be on the right platforms, with the right features (like captions and subtitles), in order for Gen Z and millennial audiences to watch them. Search, watch, and cook every single Tasty recipe and video ever - all in one place! Getting viewers to engage with videos increases ad revenue for brands. Get our most popular posts, product updates, and exciting giveaway announcements directly to your inbox! Once the video is uploaded, choose whether you want to add in captions or foreign subtitles. Many vloggers have even built entire careers out of their vlogging hobbies—the highest-paid vlogger in 2019, Ryan Kaji, earned a whopping $26 million. Theyâre expected to spend a whopping $1.4 trillion by 2020. Members of this generation will put everything on the line to win. To effectively reach young fans, … 62 percent believe increasing racial/ethnic diversity is good for society. 57 percent of Gen Z perceives immigration as an important issue. Instead, they are attracted to social platforms, including YouTube and newcomer TikTok. As the platform evolves, we are seeing the rise of these TikTok influencers that post original content. We have what you need to succeed on social. The use goes back at least as far as 2016: And with ongoing advancements in mobile technology, more of these videos are watched on smartphones. Gen Z viewers are more likely to watch and feel a connection to brands that understand their interests. Key Takeaways 60% of Generation Z prefer suburbia, followed by 30% preferring urban New York City remains a top destination, but Los Angeles has At YouTube, we feel uniquely positioned to help with that. What’s even more shocking is that the television set commands little respect from gen-Z either. And weâll also explore how they view video meant for marketing purposes. 7 out of 10 teenage Gen Zers watching more than three hours of mobile video a day. Gen Zers can interact with brands on YouTube without leaving the platform. and a huge community of freelancers to make speech-to-text greatness every day. To help you understand how to create and share videos with different generations, weâll look at two of the youngest groups â Gen Z and millennials. Different generations consume video differently. Whatever the reason for watching videos, video production teams have to adapt to different audiences. YouTube is the top media source for Gen Z, with 76% saying they watch it weekly or more often, compared to 61% of Millennials. They simply log into Rev and upload any published or listed videos. Gen Zers also reported that they prefer to watch comedy and music videos in addition to how-to/tutorial video content weekly. Captioning only costs $1.25 per video minute, and subtitles range from $3-$7 per video minute. Tags:Consumer Insights, Content Marketing, Niche Networks, Trends, YouTube. Just like Gen Z, millennials spend a considerable amount of time watching online videos. Online personalities, known as vloggers, typically upload low-budget and highly personal videos of themselves where they connect with their audience (their “subscribers”). Though both are considered the younger generations, there are many key differences between Gen Z and millennials, particularly in the content they consume. Combined, all millennials spend $600 billion every year. You can give your social media partners access to Rev, so they can upload videos for your team to transcribe or caption. Comedies rate high with 39% of Gen Z responding this is their favorite genre and action movies also rank high at 23% favorability. never connected to the cord to begin with, continues to show signs of growth and popularity, more trustworthy and authentic than ones by celebrities and sports stars. Humor and pranks, video game playthroughs, reviews, reaction videos, compilations, and even influencers just hanging out and living everyday life are forms of entertainment that appear opposite of traditional TV. According to a Business Insider survey, 62% of Gen Z are daily YouTube users. Since these platforms are completely different from traditional television, movies, and the like, what exactly is this generation watching online? … Millennials are known for cutting the cord—in other words, ditching cable for online streaming services—but Gen Z was never connected to the cord to begin with. Use Rev for all of your captioning and subtitle needs. 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